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Reuters) - Salvatore Ferragamo SpA (SFER.MI), the Italian luxurious goods maker, on Wednesday sued former Los Angeles Rams football quarterback Vince Ferragamo, saying he infringed its trademarks by working his namesake winery in southern California.

Customers are likely to be confused into thinking the Ferragamo Winery and Ferragamo SpA are related, the Italian firm mentioned in a complaint filed in federal courtroom in Manhattan, the place it has shops on Fifth Avenue and elsewhere.

Vince Ferragamo was accused of illegally promoting wine with the Tenuta di Ferragamo identify, and festooning the website for his winery with pictures of Tuscany and Italian countryside, regardless that it’s situated in Orange Park Acres, California, near Los Angeles.

Ferragamo SpA additionally challenged Vince Ferragamo’s registration of the Internet domain name, by his firm Touchdown Real Estate.

Fake Ferragamo Belt are likely to trigger shopper confusion with the plaintiff, as well as to dilute the plaintiff’s trademarks, which embody two federally registered trademarks for wine,” Ferragamo SpA said. “The defendants’ acts have triggered, and can continue to trigger, irreparable damage to Salvatore Ferragamo.”

A lawyer for Ferragamo Winery and Vince Ferragamo didn’t immediately reply to requests for remark.

The lawsuit seeks to halt any infringements, recoup triple damages and alleged illegal profits from wine sales, and have wine bearing the Tenuta di Ferragamo identify thrown out.

The Ferragamo family in Italy additionally has a winery in Tuscany, referred to as Il Borro.
Vince Ferragamo performed skilled football from 1977 to 1986, and apart from the Rams additionally played for the Buffalo Payments, the Green Bay Packers and the Canadian Soccer League’s Montreal Alouettes.

He was the Rams’ quarterback in Tremendous Bowl XIV in 1980, which was gained by the Pittsburgh Steelers.
Ferragamo started making wine in 2010, and makes use of the sangiovese and cabernet sauvignon grapes to provide “Caressa J,” named for his three daughters. It sells for $59 a bottle.

The case is Ferragamo SpA v Ferragamo Winery et al, U.S. District Court docket, Southern District of new York, No.